Fashion
Business defines itself as the "successful corporate" side of
fashion. It is the business of integrating design into a fashion product to
sell. This extremely competitive environment offers great challenges for people
with entrepreneurship, leadership and dynamism. With a specific focus on
marketing and sales, this program trains the creative minds of tomorrow to
contribute to the fashion business hype.
Fashion business combines analytical, strategic and creative
dimensions as individuals develop the "value chain approach."
Subjects to be covered include Concept in Design, Textiles Analysis, Accounting
Practices, Manufacturing Knowledge, Import-Export Systems, Market Analysis,
Product Evaluation, Marketing Strategy, Personnel Management, Window Displays,
Store Management, etc. In short - everything that makes fashion brands
tempting, exciting and glamorous!
